MINUS 8 Watches from Astro Studios

Dana Krieger of San Francisco based design company Astro Studios has created the ‘MINUS 8′ wristwatch. The watch’s name is a reference to the Pacific time zone, officially known as Coordinated Universal Time Standard -8.

“Time is relative. We are only aware of its passing if change occurs. Essentially time is a gradient and we use timepieces to slice that gradient into meaningful increments.

A second inspiration came from an investigation into metal finishing and aluminum anodizing processes. We learned that all colors of anodized aluminum begin with a colorless chemical treatment that is then dyed to achieve the final color. Longer exposure to the colored bath creates a more intense color. We thought this visual representation of invested time could be beautifully manifested in the design of a time piece. In general, manufacturing is concerned with the elimination of time in the production process. In this case, we are flaunting it.

The family consists of two timepieces: an automatic chronograph and a mechanical Quartz movement. Our intention is that the two products would be purchased as one so that the brand can support all aspects of the west coast lifestyle, business or casual, active or formal.”

Source: Core77